Q&As

Coldwater Creek expects to post earnings per share for its fiscal 2006 fourth quarter, ending Feb. 3 in the range of 16 to 17 cents per share, down from earlier estimates of 26 to 27 cents per share.

In Touch Marketing Solutions: allows veterinarians to use personalized direct mail pieces and Web addresses to market their services– Creative Marketing Solutions LLC, St. Louis.

As we continue our monthly survey of Loyalty 101, it’s important to pause for a moment to discuss the most enjoyable aspect of loyalty program design: redemptions. After all, the privilege of redeeming for rewards is the reason your customers join your program in the first place.

NASCAR has signed on American Idol superstar Kelly Clarkson for its 2007 racing season.

Alka-Seltzer is serving up a radio and online campaign starring ESPN Radio host Mike Golic timed to the NFL Playoffs.

Evan Williams Bourbon is boosting its sponsorship of professional bass angler Jason Quinn with a spring sweeps offering a fishing trip for two.

This past fall, two marketers from Siemens presented exclusive results from their recent multivariate Website tests at MarketingSherpa’s Demand Generation Summit

Today we meet Tracy Olley, who does list brokerage for nonprofit organizations and companies in Canada and the U.S. She telecommutes from her home office in British Columbia for New Jersey-based Information Refinery Inc.

7-Eleven is playing sports hard this year as part of its local marketing strategy.

Sears Holdings Corp. named John Walden its first-ever chief customer officer just days after the abrupt departure of Sears Roebuck & Co.’s chief marketing officer Joan Chow.