Q&As

Beyond the “can Colts quarterback Peyton Manning win the big one” theme, Super Bowl XLI viewers within the advertising community will be following a different storyline: Hot on the heels of Advertising Age’s naming “The Consumer” as its Agency of the Year, several advertisers will submit commercials either voted on, or in a few cases created by, consumers.

Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.

Building and maintaining a world-class actionable analytics program requires ongoing commitment of financial and other resources.

If you are thinking of entering yourself for an award anytime soon, it’s very, very possible to win. Even despite the hordes of competition, and tired judges, and if you are not the best marketer on the planet.

The price-per-thousand of the most expensive categories of lists fell in January 2007 from January 2006’s levels, with consumer and business-to-business e-mail lists, and newsletter subscriber files experiencing the steepest declines, according to Worldata’s Winter 2007 List Price Index.

Publicis Groupe S.A. has acquired 94.4% of the outstanding common stock of Digitas Inc. The acquisition, valued at approximately $1.3 billion, will leave Digitas as a wholly owned subsidiary of Paris-based Publicis.

Second-quarter revenue in Microsoft’s online services business was up 5% year over year, but revenue from search advertising made up only a “modest” part of that growth, the company said yesterday.

A U.S. magistrate judge has temporarily halted a company that the Federal Trade Commission alleges deceptively advertised free software CDs and billed consumers’ credit cards without their permission, the FTC announced yesterday.

TransUnion has formed TransUnion Interactive, Inc, a new unit that will provide strategic marketing services and credit management solutions across the customer lifecycle.

R.R. Donnelley & Sons Co. has completed its previously announced $176 million purchase of Perry-Judd Holdings Inc. The acquisition adds Perry-Judd’s magazine- and catalog-printing capabilities to R.R. Donnelley’s operations.