Q&As

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

One thing we’ve never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available.

The photo accompanying AAA Targets Teens (January) is not of Mary Wyatt but of Sue Burns, AAASNE’s director of marketing membership.

For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.

Ad Pepper Media has acquired EMediate ApS, a Danish online ad serving firm, for 5 million euros ($6.5 million).

Alex W. Smith will become president/CEO of Pier 1 Imports on Feb. 19, replacing the retiring chairman/CEO Marvin J. Girouard.

Harte-Hanks Inc. posted net income of $30.2 million for the fourth quarter, a 4.1% drop from $31.4 million the prior-year.

A federal judge in North Carolina has ordered a Texas-based satellite television company to pay $676,000 for disrupting a hospital’s phone lines with pre-recorded telemarketing messages, according to state Attorney General Roy Cooper.

Victoria’s Secret Direct has selected N2N Commerce Inc. to provide a technology platform to integrate its online marketing, call center and order management functions.

The U.S. Postal Service has named Kathleen Ainsworth vice president, delivery and retail. She will be responsible for delivery, retail and vehicle operations involving nearly 37,000 Post Offices, stations and branches