Q&As

Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than

DRAFTFCB: A GUIDING LIGHT Chicago Sun-Times columnist Lewis Lazare’s doom-and-gloom appraisal of the Draft-FCB merger as one of the darkest moments in

Don’t have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors

When David Savage graduated from college in the early 1990s and landed his first job at a PR firm working with clients like Guthy-Renker and Anthony Robbins

One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,

Way back in 1997, it was hard for a small nonprofit with a limited budget to get attention. The Internet wasn’t the fundraising powerhouse it is today,

Reader’s Digest created a systematic and disciplined approach to testing new products, primarily because of the creation of expensive one-shot books and

Pharmaceutical marketers can spend millions to create commercials that target, say, every allergy sufferer who watches Desperate Housewives on Sunday

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

Nothing is more boring than going through the Direct Marketing Association’s Hall of Fame. For every genius on that wall, someone else is there only because