Q&As

For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.

RCI Global Vacation Network uses SAS’ Enterprise Miner data-mining software in its customer modeling work (Vacation Planning, January).

How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than

NEW LISTS Quality Control Professionals OneSource Information Services Inc. is offering Quality Control Professionals, a list with 14,032 names. Sources

DRAFTFCB: A GUIDING LIGHT Chicago Sun-Times columnist Lewis Lazare’s doom-and-gloom appraisal of the Draft-FCB merger as one of the darkest moments in

Pet owners love their pets and the retail stores know it. But PetSmart and Petco have two very different strategies for building customer loyalty and

Starting this month, Wal-Mart is keeping score. And yes, size and shape matter.

California beer drinkers are in for a treat. A new state law, allowing beer sampling in restaurants, took effect on Jan. 1. And brewers are rushing to