Q&As

One thing we’ve never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available.

The photo accompanying AAA Targets Teens (January) is not of Mary Wyatt but of Sue Burns, AAASNE’s director of marketing membership.

For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.

As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers. Deep inside marketing databases lie

RCI Global Vacation Network uses SAS’ Enterprise Miner data-mining software in its customer modeling work (Vacation Planning, January).

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than

Don’t have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors

DRAFTFCB: A GUIDING LIGHT Chicago Sun-Times columnist Lewis Lazare’s doom-and-gloom appraisal of the Draft-FCB merger as one of the darkest moments in