Q&As

California beer drinkers are in for a treat. A new state law, allowing beer sampling in restaurants, took effect on Jan. 1. And brewers are rushing to

One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,

Reader’s Digest created a systematic and disciplined approach to testing new products, primarily because of the creation of expensive one-shot books and

To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely

Pharmaceutical marketers can spend millions to create commercials that target, say, every allergy sufferer who watches Desperate Housewives on Sunday

It’s a cold afternoon in January, and a woman’s thoughts turn to drinking. Well, why not? I mean, something has to take the chill off the old bones, right?

Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals

Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show

Nothing is more boring than going through the Direct Marketing Association’s Hall of Fame. For every genius on that wall, someone else is there only because

Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize search traffic, it took a leaf from that baby book and did some testing of its own.