Q&As

With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default at least while they’re in beta business-to-consumer

Jerry Bernhart, president of Bernhart Associates Executive Search, recently gave us his thoughts on DM compensation in today’s hiring market. It’s true

Last year Rainbow Rewards, a loyalty plan designed to boost local businesses in Denver, increased enrollment 150 times

The problem with so many loyalty programs is they demand our loyalty but don’t volunteer a rat’s behind for their loyalty. Veteran air travelers are quite

To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely

Remember all those great corporate holiday cards and gifts you got in December? By and large, neither do we. Sure, there were some yummy boxes of candy

The consumer is in control. We’ve all heard that saying hundreds of times by now, but no place is that more obvious than Spring Break. Marketers have

It’s a cold afternoon in January, and a woman’s thoughts turn to drinking. Well, why not? I mean, something has to take the chill off the old bones, right?

Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals

One thing we’ve never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available.