Q&As

One thing we’ve never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available.

The photo accompanying AAA Targets Teens (January) is not of Mary Wyatt but of Sue Burns, AAASNE’s director of marketing membership.

For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.

Way back in 1997, it was hard for a small nonprofit with a limited budget to get attention. The Internet wasn’t the fundraising powerhouse it is today,

How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

RCI Global Vacation Network uses SAS’ Enterprise Miner data-mining software in its customer modeling work (Vacation Planning, January).

Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than

DRAFTFCB: A GUIDING LIGHT Chicago Sun-Times columnist Lewis Lazare’s doom-and-gloom appraisal of the Draft-FCB merger as one of the darkest moments in

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

When David Savage graduated from college in the early 1990s and landed his first job at a PR firm working with clients like Guthy-Renker and Anthony Robbins