Q&As

Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest.

Masterfoods is keeping fans snickering over its own Super Bowl spot.

Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.

Brady Corp., a safety and identification products giant, has acquired Clement Communications Inc. a $12 million direct marketer of safety-related posters and newsletters.

Printable Technologies Inc., a developer of online printing systems, has acquired of certain assets of Prospect Smarter Inc., for an undisclosed sum.

A Florida-based telemarketer will pay $1 million to settle Federal Trade Commission charges that it allegedly called people on the national do-not-call list through an automated dialing service and left pre-recorded messages, according to the FTC.

An early episode of “The Simpsons” featured Grandpa Abe Simpson and fellow nursing home denizen Jasper walking out of a movie theater, complaining about the film they’d just seen. Among their complaints: “The romantic subplot felt tacked on!”

That pretty much sums up the allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog. In 92 pages, the nod to the patron saint of love and epilepsy is confined to the cover, a double bind-in card, and a tiny reproduction of 50-year-old ad for Lollipop underwear

Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons.

(Multichannel Merchant) Myriad methods exist to turn data into actionable insight. Examples include statistics-based predictive models, homogeneous groupings (also known as clusters), cohort analyses such as lifetime value,

(Multichannel Merchant) Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother — maybe even a grandmother — who is active in her community