Q&As

Visa USA has signed a marketing deal to give special perks to Visa Signature cardholders at 150 wineries in Sonoma Valley.

Just in time for Valentine’s Day, XM Satellite Radio is offering some sweet incentives to boost sales.

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Global competition, commoditization, market fragmentation, and the Sarbanes Oxley Act have all converged to create an environment requiring companies to create better processes, address controls, and assess risk. In addition, zero-based budgeting has become the norm. This convergence marks a new age for marketing in the 21st century; The Age of Accountability.

Southwest Airlines has found a new way to reward frequent fliers—video games.

Nielsen Co. and NetRatings Inc. have reached a merger agreement that’s expected to become finalized in the second quarter.

Youth Entertainment Systems Inc. (YES) reported it generated $1.9 million in gross sales during January — setting a new monthly record for this two-year-old direct response TV marketing firm.

Graduate students from 25 colleges and universities are expected to attend an intensive immersion seminar in direct marketing Feb. 8 to 10, conducted by the Direct Marketing Educational Foundation (DMEF).

Mercy Home has nestled a 116-page book within its most recent fundraising offer: Aside from the weight and heft of the package, there’s no indication that “No One to Call Me Home: The Heartbreaking Stories of America’s New Orphans” awaits recipients. The book carries a cut-out reply form with a $10/$25/$50/$100/other ask ladder. United States Plastic Corp. has sent out an even bigger book

Pepsi is extending the buzz from its sponsorship of the Super Bowl halftime show with a new promotion that gives away one car every day and $20 worth of gas every minute.