Q&As

Data wholesaler ChoicePoint has sold part of its public records compilation operations, involving bankruptcy, lien and court judgment records.

Hallmark Flowers & Gifts has mailed a 16-page catalog touting a variety of flower-and-heart-based merchandise, just in time for Valentine’s Day. The catalog promises free shipping for orders placed by a certain date. Omaha Home for Boys has sent out a 6″x 11 1⁄2″ mailer that features a teddy bear on the cover, and teases the address labels freemium on the inside. The package asks the reader to return the “Valentine Wishes from My Heart” – along with a donation. And Bag, Borrow or Steal has mailed a print catalog touting its service, which allows “members” to borrow accessories and then return them.

9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months.

The head of the Cartoon Network resigned Friday after a marketing stunt last month that caused a terrorism scare in Boston.

Colorado residents who want to stop receiving unrequested direct mail may get the option to sign up for a state “Do Not Mail” list if a bill slated for proposal in that state’s legislature gains final passage.

Online ad network MIVA has announced a restructuring plan that will reduce its work force by 20% in the hope of regaining profitability.

Direct-broadcast satellite companies DirecTV and EchoStar Communications, owner of the Dish Network brand, have dropped a pair of dueling lawsuits over the use of their trademarks as search engine keywords.

Chock full o’Nuts is celebrating its 75th anniversary with a singing contest that will put a new voice in its radio ads.

The Promotion Agency has extended its work for the Tequila Rose Brand.

Good show, Doritos and Chevy: Your consumer-generated Super Bowl spots proved the average American is no better or worse than the average agency at generating commercials that sell. Like the agencies, your commercials by and large ignored anything even approaching measurable sales, or collecting prospect information, or even giving viewers a chance to further interact with the brand.

There’s nothing like being screamed at by three hours’ worth of commercials, all of which are trying ever so hard to be memorable. (Didn’t have a chance to view this year’s crop of ads? Most of ’em are available at http://cbs.sportsline.com/nfl/postseason/superads.) If Super Bowl XLI’s radical concept