Q&As

Omniture Inc. will acquire Touch Clarity, a London-based provider of predictive modeling and data mining software, for $51.5 million.

Office Depot posted net earnings of $135 million for the fourth quarter, an increase over $106 million in the prior-year period.

Irish households with Internet access send and receive the highest volumes of physical mail in the country, according to wire service reports.

CRM Loyalty Messaging Platform: integrates voice, mobile, and e-mail channels, enabling companies to give their customers a preferred choice medium through which they receive marketing messages — SmartReply, Irvine, CA.

Dove wants more real women for its ads. This time, it wants them tanned.

Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service.

Valentine’s Day may be over, but love is in the air for Harlequin and Sandals Resorts.
The romance novel publisher is on the hunt for the greatest love story in a post-holiday promotion.

Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.

One night a few years ago, a pregnant Andrea McGinty was searching the Web for interesting and unusual items for her soon-to-be-born daughter. She quickly became bored with the similar items she was finding on different sites.

Theatre lover Angela Mitchell uses blogs to find customers and creative ideas for her website.