Q&As
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Agencies
AGs Encourage Strengthening of Age Verification at Bud.TV
Twenty-three state attorney generals sent a letter last week to Anheuser-Busch encouraging it to use a more effective age verification tool for its new entertainment Web site, Bud.TV.
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Agencies
Microsoft Rolls Out Xbox Rewards Program
Microsoft is rewarding diehard Xbox fans with free points and arcade games just for playing an online game.
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Agencies
P&G Launches Multi-brand Campaign with Racing
Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season.
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Agencies
McDonald’s, Airheads Backs Warner Bros.’ Turtles Movie
McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT.
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Agencies
FTC Readies Rebate Workshop for April
The Federal Trade Commission will host a public workshop on mail-in rebates to set a list of best practices for the industry.
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Agencies
P&I Postscripts
VISA USA: has added a new golf perk for its upscale Visa Signature cardholders. Visa signed a deal with Pinehurst Resort to give Signature cardholders special access to tee-times and golf vacations at the historic resort’s eight courses, which have hosted more championships than any other U.S. resort.
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Agencies
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.
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Agencies
Loose Cannon: Stranger in Paradise
There’s an unlikely figure found along the beaches of Oahu: He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stink of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.
This is Jeeves, the former AskJeeves.com search engine mascot, in exile.
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Agencies
Adware Firm Settles for $1.5M: FTC
Adware firm DirectRevenue LLC and four of its principals have agreed to settle charges that they used unfair and deceptive methods to download adware onto consumers’ computers and then obstruct them from removing it, the Federal Trade Commission announced last week.
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Agencies
First Ad Apps Get Okay from TRUSTe
TRUSTe, the non-profit organization that certifies the security of Web portals and e-mail traffic, has issued its first list of ad-serving application downloads certified to play by the rules.