Q&As

(Promo) Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show rolls into Chicago this month.

(Promo) Brace yourself: Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend.

Nyer Medical Group Inc., a medical supplies direct marketer, posted net income of $108,059 for the second quarter, an increase over net income of $98,596 in the prior-year period.

Redcats USA has selected Alliance Data Systems Corp. to provide direct marketing and credit services.

Fans of Starbucks can soon wear their favorite drinks to express their individuality and fondness for the brand.

(Direct) To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely digital goods.

(Direct) As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers.

(Direct) How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

Training is key to the successful launch of any loyalty program. Your employees, after all, are the front-line ambassadors for your loyalty program. As a marketer focused on the big picture of customer retention and loyalty,

Today we meet Maggie Powers, director of sales and marketing at Infocus Marketing Inc. Powers made a career change to list brokerage about four years ago, after having spent 10 years working for a national trade association.