Q&As

Sure, taking the time to blog might distract an author from working on his or her novel. But for those with the discipline to maintain a blog or Web site, update it regularly and get their day job done, the Web is a great way to promote their work, says Jeffrey Yamaguchi, online marketing manager, Harper Collins.

What spurs you to enter a bookstore, or buy a book? Does a shop have to offer a spiffy loyalty program or deep discounts? Book clubs? Extra foam on your latte?

Advertisements for books, such as full-page efforts in newspapers, bear some of the tritest writing one will ever have the misfortune to slap their eyes on. And for marketers, the blurbs in question commit the most egregious sin possible: They don’t sell books.

Which children’s book sites are the hit of the virtual playground, and which need a time out? A quick look at the sites featuring the works of three beloved children’s characters – all magical in their own way – found interactivity, and a bit of monkey business.

Book marketing, from music videos, to podcasts to bookstore tours.

PC Mall Inc. reported net income of $1.7 million on sales of $295.3 million during fourth-quarter 2006, up from $1.4 million in net income and $261.6 million a year earlier.

The National Trust for Historic Preservation offers a test for recipients to determine whether their home is a “Teardown Target”

Virgin Megastores isn’t that worried about Napster and iTunes.

Kraft Foods will boost marketing spending and rev its new-product pipeline to compete with restaurants. Both initiatives are part of a three-year plan to improve the company’s lackluster growth, which could push the food giant’s consumer marketing spending to $2 billion.

Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men’s basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.