Pulse 360 Selects AdAdvisor
TARGUSinfo, the trusted provider of On-Demand Insight®, announced today a new multi-year agreement to provide Pulse 360, a leader in data-driven performance advertising solutions, with AdAdvisor data to better target premium audiences and enable brands and direct response marketers to easily increase the effectiveness of their online advertising budgets. Through this agreement, Pulse 360 will access the verified audiences from AdAdvisor to enhance consumer targeting for advertisers on top-tier publishers as well as provide a robust dashboard of campaign analytics.
AdAdvisor data is now integrated on the popular Pulse 360 sponsored links network, allowing marketers to target customers based on a broad range of criteria and providing the ability to build custom audience segments as defined by the unique needs of an advertiser. Pulse 360 is subsidizing access to AdAdvisor audience composition analytics against click and conversion activity for all advertiser campaigns on the Pulse 360 CPC text ad network. The company chose this partnership because of AdAdvisor’s ability to bring new insights to refine optimization of live CPC campaigns, as well as create a powerful post-campaign analytics package. Additionally, Pulse 360 leverages AdAdvisor data across its multiple ad platforms, including CPA/CPL and CPM advertisers on its demand side platform (DSP) solution with the goal of creating efficiencies for marketers across multiple channels.
“Pulse 360 is focused on providing cutting edge solutions to satisfy advertisers’ goals and objectives, and the integration of AdAdvisor will significantly help us qualify the audiences that engage with our marketing partners,” said Jaan Janes, Pulse 360 CEO. “Our industry-leading targeting methodology is significantly enhanced by the veracity of AdAdvisor data and thus will enable us to deliver superior results for our current advertisers as well as expand our client base to drive more ad dollars online to our text-based network and other Pulse 360 platforms.”
AdAdvisor data provides a unique ability to drive scalable performance of brand advertising campaigns by helping agencies identify and reach new prospects that best resemble a company’s current customers. With access to thousands of potential targeting criteria such as travel habits, investment needs and brand preferences, Pulse 360’s integration of AdAdvisor fuels their ad optimization platform and makes it possible for agencies to discretely identify the particular group of consumers that is most likely to be receptive to brand influences and respond positively to a given campaign.
“Pulse 360’s access to leading publishers gives advertisers maximum reach and drives quality volume traffic to campaigns, eliminating advertiser risk,” said Dave Helmreich, Vice President – AdAdvisor. “Offering targeted audiences for contextual advertisements adds even more value to the equation and demonstrates the power of AdAdvisor in the text-based ad space.”
TARGUSinfo, the leading provider of On-Demand Insight about prospects and customers, created the first service bridging predictive offline data and online advertising for agencies, advertisers and technology
platforms. AdAdvisor audiences and verified demographics enable the nation’s top agencies, ad networks and online publishers to deliver highly relevant display advertising.
About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.
About Pulse 360, Inc.
Pulse 360 (www.pulse360.com) is a data-driven ad technology company satisfying the goals of performance-based advertisers using any pricing model – CPC, CPA, CPL, CPM – on high quality publishers. The company’s flagship sponsored links network connects marketers with a premium audience on hundreds of partner sites including MSNBC, Weather.com, Gannett Digital, Newsweek.com, CBS Television Stations, Comcast.net and many more. The company’s CPA product allows marketers highly efficient access to consumers through search, e-mail and display marketing. Pulse 360’s demand side platform (DSP) solution enables CPM marketers to connect with highly targeted audiences, leveraging the combination of access to advertising inventory on exchanges with third-party data providers. Pulse 360 is a wholly-owned subsidiary of Seevast Corp. Seevast owns and operates online marketing services businesses and ad networks that drive sales, build brands and leverage core assets for its clients. SyndiGO (www.syndigonetworks.com) builds branded vertical ad and media networks for partners including AutoWeek, MSNBC and CBS TV Stations, creating additional reach and ad revenue opportunities for top publishers. Kanoodle (www.kanoodle.com) is one of the pioneers in search-targeted sponsored links, allowing marketers to connect with consumers across a wide network of search sites. For more information, visit www.Seevast.com
