French advertising giant Publicis Groupe SA has acquired FusionDM, an interactive marketing agency in San Francisco. Combined annual billings will be $140 million.
FusionDM will be merged into the San Francisco office of is communications unit Publicis Dialog, according to news reports.
Terms of the deal were not disclosed.
FusionDM clients include Microsoft Corp., Hewlett-Packard Co. and Nortel Networks Corp. The agency was previously owned by MarketFirst Software.
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