For the first time Priceline.com is giving consumers the opportunity to fasten their seat belts in a promotion that will award them with private flights or airline perks.
Consumers who purchase airline tickets at Priceline.com before May 9 are automatically entered in the company’s Ultimate Upgrade sweeps.
Five grand-prize winners will be selected in June to receive a private jet trip for six, worth $25,000. The prize is provided by OneSky Jet Network. Grand-prize winners will also receive limousine service to and from the selected airports and $5,000 cash.
“We’ve done sweeps in the past but not with a prize like this,” said Priceline.com’s spokesperson Brian Ek. “This is one of the tools we use from time to time to reward customers.”
Ten first-prize winners will receive a pair of commercial airline upgrade vouchers worth $600 to $800.
“Priceline.com customers have saved more than $5 billion on their travel purchases since we opened our doors in 1998 and this is our way of thanking them for choosing priceline.com,” said Priceline.com’s CMO Brett Keller in a statement. “Winners will be treated to the pinnacle of travel perks—the unsurpassed luxury and flexibility of a trip by private jet.”
The Ultimate Upgrade is part of the Norwalk, CT-based company’s More Ways To Save marketing campaign which launched in January.
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