PARAMAX ANNOUNCES ENHANCEMENT OF THE AWARDS MARKETPLACE

Red Bank, NJ – July 26, 2011- Paramax, a leader in the incentive technology industry, announced today that The Awards Marketplace has expanded its staff and award offerings to serve the evolving needs of the incentive industry. The Awards Marketplace functions as the shopping and fulfillment segment of Paramax’s industry-leading incentive technology. John McGinnis, currently a director with Paramax, will lead sales and marketing efforts, as well as customer service and fulfillment operations.

 

"This is the perfect time for The Awards Marketplace to make this investment in improved technology and award offerings," said Jeff Dalton, president, Paramax. "In the last year, we’ve added hundreds of thousands of additional merchandise options from national retailers like Sears. Most recently, we’re pleased to add Best Buy to our family of top brands. With this kind of power partner, we’re ready to deliver customized, attractive award choices that help our clients achieve their goals."

 

The Awards Marketplace runs on Paramax’s Achieva, a points-based incentive software platform that streamlines data integration, reporting and fulfillment. It can also connect with virtually any third party points system.

 

"A successful incentive program needs two things: a means to accumulate program points, and a selection of attractive awards that are quickly delivered to participants," said Mike Arvelo, executive vice president, Paramax. "With the tremendous flexibility of Achieva behind The Awards Marketplace, we’re positioned to offer an even better experience in shopping and fulfillment."

 

"With these enhancements, we’re now offering diverse and coveted awards, limitless program configuration and reliable reporting," said McGinnis. "The Awards Marketplace is a scalable, cost-effective model for companies that look to incentive programs as a way to stay competitive."

 

To learn more, visit www.theawardsmarketplace.com.

 

The Awards Marketplace (www.theawardsmarketplace.com) provides innovative, flexible and effective award fulfillment programs for clients’ employees, sales teams and customers. They design, deploy and support customized award shopping portals that connect participants to diverse catalogs of merchandise from top retailers. The Awards Marketplace manages award programs for a number of Fortune 100 companies.

 

Paramax (www.pmx.com) is an incentive technology company specializing in point-based incentive, loyalty and recognition programs for employees, sales teams and channel partners. The Paramax incentive software suite was first developed more than a decade ago and has been deployed in thousands of award programs. Clients include more than 100 global companies based in the U.S., Canada, England, Mexico and Australia.