Mars Wrigley's vp of marketing discusses the importance of seasonal marketing and year-round social engagement.

From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.

CM Weekly January 27, 2020 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

Benefit Cosmetics is launching a weekly video series designed to engage female gamers.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

How 15 brands have approached holiday activations with experiences.

CM Weekly december 1, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…

Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.

CM Weekly November 24, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…