Microsoft needed to increase awareness with college students, but getting past a perception that it didn’t connect with the college lifestyle was the challenge.

CM Weekly October 6, 2019 Happy October! If you’re like us, you’re happily up to your eyeballs in pumpkin spice. Between the lattes and Kit-Kats (trust us, they’re amazing), there’s a lot going on this week. Judging by our own spending at “Tarjay,” it seems hard to believe that the retailer has ever struggled. But…

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

The cannabis industry is censored by most major advertising channels. Getting back to the basics can build those audiences.

CMO Kimberley Gardiner takes us on the ride.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.

Check out our Top 10 most widely read articles from June in case you missed them.

Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty and how to bring in new customers.

CM Weekly June 23, 2019 Who do you trust? This week, we’re talking about what inspires brand confidence, loyalty and purchases. You’ve probably seen the UL insignia on products, and you know it’s a sign of quality. But do you really know what UL does? CMO Kathy Seegebrecht recently sat down to share the story…