L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.

Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.

he benefits of using video far outweigh the risks when it comes to targeting an audience that increasingly consumes video content online.

After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.

Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

An omnichannel approach is helping Ellie Mae elevate the impact of its annual Experience event for both B2B mortgage industry prospects and customers.

CM Weekly for the week of May 12, 2019 We’re feeling like jetsetters this week, so take a trip with us, won’t you? Puerto Rico has been working hard to get visitors—and their tourism dollars—to return to the island following the devastation of Hurricane Maria nearly two years ago. Leah Chandler, CMO of the Destination…

Other than a lot more privacy pop-up notices for consumers, what impact has GDPR really had since it went into effect last May?

If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. Here's 7 tips to get you started.