U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.
Mixed reality is taking a leading role in modern B2C and B2B marketing efforts. Take a lesson in key takeaways from unique mixed reality implementations.
Looking to update your CMS in 2019? Here's a primer of what to consider before you buy.
Interactive VR and AR applications are helping Ciena educate prospects at live events and on sales calls.
Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy, mobile and other consumer preferrences that can steer retailers to increased sales.
National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.
Jagermeister has doubled its spend in the run up to Halloween for a month long augmented reality campaign called "Divine the Darke."
Lindsay Ulrey, director global experiential marketing and partnerships at American Express, shares the brand's AR journey.
Three interrelated trends emerged from the sessions at this year’s Inbound event in Boston—change, consumer trust and authenticity.