4423 results for: loyalty

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Global Versus Local Marketing and PR for Luxury Brands

Partner Content

By Muriel Penoty — When a company is about to launch a new luxury product, service or when launching a new business, you will need a well-executed marketing plan. This marketing plan should include a robust public relations strategy, separated into two distinct campaigns: local and global reach. The key to a well-executed marketing plan…

CM Weekly 11.7.21

|  by Kaylee Hultgren

CM Weekly November 7, 2021 In the early days of the pandemic, small businesses were seriously struggling to stay afloat, inspiring many brands to offer free products, tools and services as a way to lend a helping held during trying times while simultaneously increasing brand loyalty. But for American Express, the goal quickly became to…

CM Weekly 11.8.21

|  by Kaylee Hultgren

CM Weekly November 7, 2021 In the early days of the pandemic, small businesses were seriously struggling to stay afloat, inspiring many brands to offer free products, tool and services as a way to lend a helping held during trying times while simultaneously increasing brand loyalty. But for American Express, the goal quickly became to…

CM Weekly 11.1.21

|  by Kaylee Hultgren

CM Weekly November 1, 2021 It’s not every day that you can take home an artwork valued at $30,000 simply because you enjoyed it more than everyone else did. But thanks to an unusual art experience designed by Bombay Sapphire earlier this month, the only currency accepted at this particular auction was a bidder’s emotional…

CM Weekly 10.31.21

|  by Kaylee Hultgren

CM Weekly October 31, 2021 It’s not every day that you can take home an artwork valued at $30,000 simply because you enjoyed it more than everyone else did. But thanks to an unusual art experience designed by Bombay Sapphire earlier this month, the only currency accepted at this particular auction was a bidder’s emotional…





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