Search Results for: loyalty

Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with […]

TikTok is set to go dark on Jan. 19 if the law that bans the social media app in the U.S. is upheld by the Supreme Court. Today, the nine justices are hearing arguments from lawyers representing TikTok, content creators and the government, and a decision is expected to come in the next few days. […]

Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following […]

Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the evolution of content creation and storytelling.

Top reads include Q&As with executives from Home Depot, Balsam Brands and Nalgene. Multichannel Marketer launched in Q2 2024 and we’ve been fortunate to have grown a loyal reader base over the past few months. Thank you all for taking the time to get to know us. Below are the most-read stories since our launch. […]

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we’re diving into AdMonsters’ highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech trenches. 

The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.