Search Results For: loyalty

How do you promote a lodging loyalty program when businesses are slashing travel and consumers are perfecting the stay-cation?

I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.

Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.

Game developer Blizzard Entertainment forged a deal with First National Bank to launch a video game-branded credit card, in which users rack up rewards points for game play time.

In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.

The Marketing Arm last May created an online reality game spanning a five-week period that resulted in a 200% increase in sales and a halo effect that boosted revenue another 150%

The New York Times last week launched a points program that rewards subscribers for purchases from a wide range of businesses. The TimesPoints program gives its members points for purchases at participating restaurants, hotels and online retailers. …

Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.

A Wendy’s restaurant promotion has grown legs far beyond its original purposes with customers diving into trash bins and bidding on coupons, which awards consumers with AirTran frequent-flyer credits for their beverage purchases. “We have people …

At most weddings today, it’s not just the parents of the happy couple wishing for a lifelong relationship. More and more, retailers and marketers like