We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.

In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

CM Weekly May 14, 2023 As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of…

As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

A deep dive into retail media networks and The Home Depot's offering, Retail Media +.

Five takeaways for businesses that rely on subscriptions as a key source of revenue.

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand's strategy for growth.

CM Weekly January 8, 2023 The fashion and apparel brand Esprit, known throughout the ‘80s and ‘90s for its colorful, oversized sweatshirts and ubiquitous three-striped logo, is seeking a revival on U.S. soil. And it brought on Ana Andjelic, former Chief Brand Officer of Banana Republic, to lead the charge. Esprit’s new Global Chief Brand…

CM Weekly December 18, 2022 It’s that time of year again, folks. The editors of Chief Marketer have unveiled the 2023 CM200, our annual list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. “This year’s CM200 represents an agency community made stronger and more resourceful than…