Search Results for: data

For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. 

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what […]

Google’s recent promise to bring more transparency to its Performance Max product—including better channel reporting and visibility into creative assets—is long overdue. It’s also not a coincidence. Years of litigation and a landmark antitrust ruling finally forced Google to acknowledge what the rest of the industry has long understood: You don’t have to control both […]

Last year saw a proliferation of US state laws regulating the processing of children’s data. 2025 promises to be just as active, with new rules either already in effect or coming into force later this year.  Companies in the ad tech ecosystem should pay attention to the evolving children’s privacy landscape at the US state […]

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will. The DSP on Tuesday announced new account features with Instacart in the US and Ocado elsewhere around the world. Those online grocery platforms’ product catalogues will be placed directly […]

LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”

Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.

For generations, advertisers have been trying to get people to notice and buy their products. But what happens when advertisers need to reach something that isn’t a person? That’s the question media agency Kepler is trying to answer with its new software, Kip AIR, created in response to the rise of AI shopping assistants. These […]

Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch, adopting a self-serve model.

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated.