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CM Weekly 4.10.20

|  by Kaylee Hultgren

CM Weekly April 12, 2020 There’s a lot of uncertainty in the marketplace right now, but one thing remains consistent from week to week: Marketing communications are in the spotlight—or, in some cases, the hot seat. (Remember when year-over-year was a thing? Ah, memories.) In order to avoid a marketing fail in this COVID-19 environment,…

Adam Grossman

Red Sox CMO on What’s Up

|  by Patty Odell

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.





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