New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
CM Weekly June 28, 2020 Facebook has had some rough weeks in the past. But this one’s up there. Major brands, from The North Face to Ben & Jerry’s to Verizon, have pulled ads from the platform at least for the month of July to protest the company’s policy toward removal of hate speech. It’s…
Digital platforms showcased their ad products at IAB’s virtual NewFront week.
CM Weekly April 12, 2020 There’s a lot of uncertainty in the marketplace right now, but one thing remains consistent from week to week: Marketing communications are in the spotlight—or, in some cases, the hot seat. (Remember when year-over-year was a thing? Ah, memories.) In order to avoid a marketing fail in this COVID-19 environment,…
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.
