CM Weekly April 7, 2024 When odor elimination product Poo~Pourri rebranded to the more odor-agnostic ~Pourri a few years ago, it by no means left its original brand identity behind. Because if it had, the copywriting team’s seemingly endless supply of poo-puns would be flushed down the toilet. (See what I mean? Even I couldn’t…
The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.
CM Weekly March 31, 2024 SeaWorld has launched its first brand campaign in several years to coincide with its 60th year in business. The campaign’s hero creative, dubbed “So Many Worlds to Love,” takes you through a day at the theme park through the eyes of a real family, while pointing to multiple “worlds” within…
Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.
CM Weekly March 24, 2024 Mastercard will launch the second iteration of its Artist Accelerator program next month, which equips emerging artists with tools to thrive in the digital economy, including merchandizing, marketing, monetization and promotional skills. New to the program this year is a partnership with live touring series and music discovery platform OnesToWatch,…
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.
CM Weekly March 17, 2024 Don Julio Tequila is developing an app for the Apple Vision Pro, launching this spring, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. Just a small portion of the public has the $3,500-device on hand, of course. But leading with high-tech consumer experiences was…
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
CM Weekly March 10, 2024 Doing your taxes is a challenging exercise for many. So is marketing it to disinterested consumers. This tax season, H&R Block has focused on targeting Gen Z—many of whom are first-time filers—through entertainment. “It starts with a strategy around Gen Z. And then from there, we start to look at…