Search Results For: content marketing

A round-up of notable ideas and quotes from Content Marketing World, featuring Marriott, Jay Baer, Rust-Oleum, Scotts Miracle-Gro and more

If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.

(Search Engine Journal) Content marketing is a great way to get links but it’s not the only way to do it. In fact, placing too much emphasis on content can actually distract from what we should be doing most—approaching the unique needs of each client and niche. This author shares five link-building tactics that aren’t […]

Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.

Brightcove, a provider of cloud content services, has put together an infographic including “really interesting data around why content marketing is a top priority for marketers seeking to drive awareness, generate leads and convert sales,” according to the company. However it also looks at the fragmented nature of today’s audience, thanks to social media and […]

Before the end of 2012, Oracle made waves with its $871 million acquisition of cloud-based marketing automation company Eloqua. Whether Oracle’s acquisition of Eloqua is a boon for marketers or not is yet to be seen. “What most marketers can agree on is that Eloqua’s future success hedges on how Oracle plays its hand. Whatever […]

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.

Demand Metric, a marketing advisory firm based in Vancouver, has assembled a doozy of an infographic covering just about all aspects of content marketing. From statistics to an overview of the process, the infographic walks marketers through what they need to know to be a content marketing mastermind. Here are some stats from the infographic […]

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”