Podcasts are an increasingly valuable messaging tool for companies looking to reach target audiences. Here's how marketing and communications professionals are tapping the medium to elevate their brands.
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman's Global Chair of Edelman Business Marketing, about its key takeaways.
CM Weekly February 25, 2024 According to a survey of B2B marketers and business leaders performed by growth agency Walker Sands, 79% of marketing decision-makers experience more pressure from their C-suite and executive teams to measure marketing success based on key business outcomes than they did five years ago. Moreover, 58% agree that they struggle…
Five things B2B marketers can do right now to succeed in a cookieless world.
CM Weekly February 18, 2024 While some businesses have eliminated the CMO role from their company org charts in recent months, fashion apparel brand True Religion has taken the opposite approach—and hired its first chief marketer. We spoke to CMO Kristen D’Arcy, who has numerous campaigns and integrations across music and sports to speak of…
Part two of our conversation with Doritos' Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.
We spoke to True Relgion CMO Kristen D’Arcy about the brand's latest accomplishments, from a collab with rapper Saweetie—its first women-fronted campaign—to NFL and NBA activations to a spike in TikTok followers.
A five-step approach to strategically master programmatic advertising for B2B audiences.
CM Weekly February 11, 2024 Doritos just launched its first international brand platform, “For the Bold in Everyone,” which champions self-expression, defying stereotypes and leaning into your passions. But this time, the target isn’t primarily Gen Z. The star of this creative is a grandma fulfilling her dream of driving a Monster Truck. “There was…