Search Results For: content marketing

Content marketing has plenty of benefits for businesses, including SEO advantages, added credibility, differentiation and versatility. Marketers in need of help with their content marketing efforts have plenty of free tools at their disposal, including Google Alerts and Google AdWords Keyword Tool. Beyond that, there are other free keyword research tools such as Soovle and […]

Content marketing is a fast-moving train to engagement, relationships, trust and other wonderful “destinations” that marketers don’t want to miss.   Last week we looked at the definition of content marketing

Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!

When you stumble across “Harlem Shake” videos, humorous mutations of popular songs, amusing memes or funny websites like The Oatmeal and CollegeHumor.com, do you think about how it might be inspiration for your content marketing strategy? If not, you should. Humor can be a great help for marketers crafting content. Here are some takeaways from […]

Blogs are more than “a cost of doing business.” If done well, a business blog can be the hub of a full-bodied content marketing plan, the sun to the galaxy of your content marketing plans. Heidi Cohen, president of Riverside Marketing Strategies, points out five reasons why blogs should be a content hub in a […]

Marketo, a marketing-automation software firm, put together a helpful infographic comparing content marketing and traditional advertising. It addresses why companies should use content marketing, how companies are using it and if budgets are allotting more money for the tactic. Here are some of the tidbits of information included: –

SlideShare is “the most underutilized content distribution tool – and it’s not even close!” according to Joe Pulizzi. Founder of the Content Marketing Institute. But why aren’t more marketers taking advantage of the presentation platform? The answer seems to be the difficulty of coming up with content ideas for SlideShare presentations. To help marketers overcome […]

Following up its report on content marketing, produced with the help of Outbrain, Econsultancy is taking a look at what some experts foresee regarding content marketing in 2013. For instance, in response to the question “Why does content marketing seem to have reached a tipping point this year?” James Carson, a freelance content strategy consultant, […]

Content marketing is not a replacement for SEO, but it can greatly help it. Skills like graphic design, video production and copywriting are important when generating content, especially in a time when the web is filled with dull graphics dumped out by cheap content producers. All too often content producers do not consider what consumers […]

With all the content marketing going on, there’s bound to be ‘content block.’ The infographic identifies six tried-and-true tactics to bust the block.