Search Results for: content marketing

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

Exhibit industry news for corporate trade show marketers, featuring intel on research, trends, and company updates. Celebrate Global Exhibitions Day The world’s top exhibition organizers, Clarion Events, Comexposium, Emerald, Informa, and RX, joined forces on June 4 to celebrate the 10th edition of Global Exhibitions Day (GED). Under the theme “Exhibitions Unleash Potential,” the milestone […]

Part architectural showcase, part trade show, part biennale, Expo 2025 Osaka, Kansai, Japan, is taking place between April and October 2025 and is expected to attract more than 28 million visitors to the artificial island of Yumeshima, making it one of the largest gatherings of the year. Taking place 55 years since the Osaka Expo […]

The “main stage” is taking on a whole new life as event marketers and their partners embrace immersive media, bold spaces and pop culture trends to showcase leaders and launches in a new light. From live-streaming to on-demand channels, these productions—the content, the set, the experience design—have to be as compelling for in-person audiences as […]

Speaker brand Sonos is eager to have agentic AI surface operational efficiencies and handle B2B customer requests.  Speaker brand Sonos likes the sound of agentic AI so much that it is piloting an agent for its business-to-business customer portal.  The B2B ordering platform, which caters to Sonos’ custom integrators and distributors was in desperate need […]

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. In light of this shift, here are practical tips for marketers.

Be it the state of the economy or the fact that too fancy a splash can sometimes wash away a message, more brands are turning to service destinations for p.r. stunts. Think: Takeovers of car washes, diners and, as we saw at Coachella this year, gas stations. And that’s precisely where Indonesian brand Kopiko and […]

Last year saw a proliferation of US state laws regulating the processing of children’s data. 2025 promises to be just as active, with new rules either already in effect or coming into force later this year.  Companies in the ad tech ecosystem should pay attention to the evolving children’s privacy landscape at the US state […]

Cutlery brand Schmidt Brothers knows that with a lifetime warranty for its knives, driving repeat purchases can be a challenge. So the Schmidt Brothers focuses on loyalty initiatives that engender a positive brand affinity and keep its brand top-of-mind.   Its most recent effort is a live, online cooking show called The Cutting Edge. In […]

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad spend forecast on Tuesday, is just the most recent example. Like every prognosticator that’s taken a crack at predicting spending trends for 2025, WPP […]