Search Results for: content marketing

This week’s hot takes on hot topics in experiential marketing cover the Pit Stain Pit Stop tour, a multisensory OGXperience and the new tour vehicle on the block, the Wedgemobile.

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says former CMO, now President Armin Molavi in this Q&A.

A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact.

New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use the physical space as a marketing campaign. Pre-holiday buzz and the fashion calendar make September the most sought-after month.

According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […]

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition. 

The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI marketing platform Optimizely announced the launch of Virtual Teammates, which are exactly what they sound like: AI personas, each with […]

When Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, joined Northwell Health 12 years ago, the health company was grappling with standing out in a crowded market.