Search Results For: augmented reality
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Engagement
For Lego, Content Builds Retail Sales and Engagement
Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.
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Acquisition
Smartphone Points at Shoes—Prices and Size Pop Up
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.
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Data Driven ROI
3 Ways to Link Online and Offline Customer Experiences
Retailers like Macy’s are blurring the online-offline customer experience to engage consumers and increase sales.
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Data & Analytics
4 Mobile & Tablet Best Practices for Customer Engagement and Sales
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.
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Data & Analytics
Digital Transformation, The Next Level of Sales Enablement
Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.
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Data & Analytics
Special Report: Following Digital Footprints to Make Sense of All Your Data Points
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
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Engagement
How Grocers Transform Traditional Shopping Habits with Digital
Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.
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Data & Analytics
How Mobile-Friendly Retailers Engage Consumers—and Boost ROI
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
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Engagement
Oreo, Ritz Sponsor “One Direction’s” Summer Tour
Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.
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Digital
The Future of Smart Content for Marketing
GPS has come a long way since it was first introduced as American military technology in 1973.