As part of a previously announced phase-out of its Telephone Preference Service, the Direct Marketing Association (DMA) will stop accepting new consumer registrations on Nov. 1.
DMA members, however, will continue to be required to use the service for the next five years, according to Patricia Kachura, DMA’s senior vice president for ethics and consumer affairs.
“The reason our members must continue to employ our TPS file is because consumer names remain on it for five years,” Kachura said in a statement. “Therefore, DMA members must honor those consumers who have requested — before November 1, 2006 — not to receive unsolicited telephone marketing calls. They must do this by scrubbing their prospecting lists against the TPS file until December 31, 2011.”
The five-year phase out of TPS would not affect other DMA customer preference services, such as the do-not-call lists for the states of Maine, Pennsylvania, and Wyoming; the Deceased Do Not Contact List; the Mail Preference Service (MPS); or the E-mail Preference Service (eMPS).
The DMA’s Telephone Preference Service became superfluous with the implementation of the Federal Trade Commission’s (FTC) National Do Not Call Registry. The DMA has run its telephone opt-out service since 1985.
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