Newsletters

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 5, 2016 Using Data to Craft Better Email Campaigns To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 31, 2016 Digital Leads 2016 B2B Marketing Spending Growth Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations, according to a new report from Outsell.  […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 28, 2016 Chief Direct Marketer 3/31/16 More… SPONSORED BY: Get Technical with IHS Engineering360 Professionals Contact: Danielle Zaborski 914.368.1090 SPONSORED BY: Tap into the Power of Self-reported B2B Data Get unrivaled access to decision makers across virtually every industry. PentonSmartReach.com   SPONSORED BY: Michelin North American […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 1, 2016 Brit + Co CEO on Why Snapchat is a New Partner Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat. More…   […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 29, 2016 Maximizing Live Experiences To Build Brands Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices. More…   SPONSORED BY: Frito-Lay […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 25, 2016 Marina McDonald, CMO at Red Roof Inn on Tech, Apps and New Carpets Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brand's marketing plans and the […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 23, 2016 Motel 6 Targets Road Warriors With Mobile First Strategy A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6. More… SPONSORED BY: Find Your Next Prospect, Lead and Customer Here! OmniChannelBASE […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 22, 2016 Optimizing Marketing Automation: Special Report  As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow. Learn how […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 17, 2016 Taking Ownership of the Customer Journey to Improve B2B Sales Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert. How […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 17, 2016 12 Painful Ways to Become More Successful This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them. More…   SPONSORED […]