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Chief Direct Marketer June 29, 2016
How Branded Entertainment Can Save Advertising
As traditional ad inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content. Integrating brands into movies and TV programming is one entertaining option.
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Reach Business, Manufacturing & IT Pro’s w/ UBM Hi-Tech Database

Contact: Anthony Carraturo at 914-368-1083
Ways Data-Driven Marketers Can Track Engagement
Earning engagement in today's noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.
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Where CMO’s are Spending Budget and Resources: Marketing Across the Buyer’s Journey in 2016

On-Demand Webinar

Watch and discover where the marketing money is going – and why – and how to set your organization up for success.
3 Steps to Choosing the Right Mobile Sales App
Should you create a custom sales app or buy off-the-shelf? Here’s 3 steps to help make mobile a real business advantage for your sales team.
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The Challenges of B2B Email Engagement
Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde's Nancy Harhut, who will be a featured speaker at B2B LeadsCon.
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Key Questions about SEO to Ask Before Buying a New CMS
SEO is a key consideration when purchasing a new content management system. Here's some key questions you should ask before investing.
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What Springsteen Knew About B2B Marketing Automation
When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.
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Why You Should Target Your Native Ads Internationally
Broadening the reach of your native advertising is similar to any other type of international expansion — it begins with research. Here are the first three steps to take
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Alfresco’s 5 Steps for Better Account Based Marketing
Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing.
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Job Opportunities

Product Marketing Manager - Embedded Software
Xilinx, San Jose, CA

Product Marketing Manager - Embedded software
Xilinx, San Jose, CA

Product Marketing Manager - Embedded Software
Xilinx, San Jose, CA

Americas Field Marketing Manager
EMC, Bedford, MA

Product Marketing Manager
Xilinx, San Jose, CA

Product Marketing Manager
Xilinx, San Jose, CA
 
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Case Study: Arby's
This is a story of meat, which became a mountain, which became a social phenomenon, which activated a carnivorous nation. In this case study see how Alcone’s creative idea generated more than $30,000 in additional sales per day for Arby’s.

Case Study: FedEx
Learn how Team Epic worked with the National Football League to develop a multi-year strategic plan that created a successful sponsorship portfolio for Federal Experess.
 
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