Newsletters

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 29, 2016 Childish or Relatable? Emojis Run the Gamet in Brand Marketing Emoji use by brands has taken off in marketing, but what's the payoff: annoyance or appreciation? More…   SPONSORED BY: Arby’s “The Meat Mountain” […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 27, 2016 Using Micro-Influencers to Create Word of Mouth Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here's 5 tips to connect with these everyday micro-influencers. More… SPONSORED BY: Now Gain Access to Professionals with Purchasing Authority | ACCO Contact Mike […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 26, 2016 Having the Right Resources is Key to Marketing Tech Success Obtaining the resources to implement your martech investments is a challenge for many marketing organizations. Kevin Lee of Did-It, a featured speaker at B2B […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 21, 2016 Visa Rounds Out Olympic Team with 10 Refugee Athletes Visa has become the first Olympic corporate sponsor to sign deals with all 10 members of the Refugee Olympic Team. More…   SPONSORED BY: Where […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 22, 2016 Having the Right Resources is Key to Marketing Tech Success Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many organizations. B2B LeadsCon speaker Kevin Lee shares the questions you […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 15, 2016 A Handful of Clever Marketing Principles and Pokémon Go Goes Wild Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products. More… […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 13, 2016 4 Musts For Influencer Marketing Here's four tips to help you use influencer marketing to increase your brand's visibility and engagement. More… SPONSORED BY: Reach Highly Responsive Prospects w/ Wolters Kluwer Contact Elizabeth Jackson at 847.492.1350 X318 The Huge Opportunity B2B Content Marketers May […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 12, 2016 3 Ways to Boost Your Facebook Marketing In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services. Here's three ideas to boost your brand's social […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 18, 2016 Brisk Iced Tea Designs “Pineapple” Sneakers for Sweepstakes Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers. More…   SPONSORED BY: Bolthouse […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 8, 2016 Influencer Marketing Benefits, Challenges, Facts: Infographic This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information. More…   SPONSORED BY: Digital Directive Why synergy between […]