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Chief Direct Marketer October 5, 2016
DD Perks Teams Dunkin’ Donuts and New England Patriots
Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.
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SPONSORED BY:
Your Direct Marketing Solution | UBM Life Sciences
Contact: Danielle Zaborski 914.368.1090
Millennials Still Favor Email: Survey
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.
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SPONSORED BY:
5 Reasons to Hop on the Video Marketing Bandwagon
Free Webinar On Demand Discover how video can boost your email CTR, lead gen and social media exposure.
A Guide to Success With Influencer Marketing
New audiences and instant trust are among the benefits of influencer marketing. Learn how it can work for your brand.
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Why B2B Buying Decisions are Personal
Whether we want to admit it or not, B2B buying decisions aren't really all business. The reasons we choose one option over another tie back to personal needs and consequences.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Goodbye Marketing Funnel, Hello Mobile Engagement Loop
The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.
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Remembering Herschell Gordon Lewis
Chief Marketer's Beth Negus Viveiros shares a personal remembrance of copywriting legend Herschell Gordon Lewis, who passed away last week.
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Reshaping the B2B Buyer Experience
When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?
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Integrating a New Brand Strategy: 4 Tips
Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.
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Job Opportunities

Senior Marketing Manager
AECOM, Chicago, IL

TMC Supervisor
AECOM, Morrisville, NC

Sr QA Engineer - Automation
Hughes, American Fork, UT

QA Engineer - Automation Test
Hughes, American Fork, UT

Product Marketing Manager
Xilinx, San Jose, CA

Product Marketing Manager
Xilinx, San Jose, CA
 
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Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaningful, personalized experience. In doing so, you can maximize their potential as a customer.

truTV - Case Studies
In this case study, Bottle Rocket took over an art gallery and staged the Museum of Impractical History, during Comic Con, that created a major buzz and awareness around the network’s new season of it’s hit comedy series Impractical Jokers.
 
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