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Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 24, 2016 7 Traits of Outstanding B2B Marketers At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel B2B marketers. More… SPONSORED BY: Expand Your Reach & Increase Your Revenue with New Pig’s Buyers For more info contact Mike […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 23, 2016 Five Ways to Improve Your B2B Digital Marketing Data Strategy Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, consider these five key steps from B2B LeadsCon […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 19, 2016 McDonald’s Puts Activity Trackers in Happy Meals McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items. More…   SPONSORED BY: Sweeps Win Big in Digital Five […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 18, 2016 Five Ways to Improve Your B2B Digital Marketing Data Strategy Crossing the threshold to progressive B2B digital marketing is a process. To help you get there, here's five important reminders to keep on your whiteboard. […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 16, 2016 A Framework, based on Pokémon Go, to Catch 'em All Here's a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO or not. More… […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 12, 2016 The Secret to B2B Lead Gen: Cut Through the Clutter Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 10, 2016 Creating Mobile Apps That Meet Customer Expectations Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale. Here's how you can optimize your mobile experience. More… SPONSORED BY: Expand Your Reach and […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 5, 2016 Everything Old is New Again—And That’s What Millennials Love Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that. More…   SPONSORED BY: […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 9, 2016 Should You Pay Attention to Augmented Reality Marketing? Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement. More… SPONSORED BY: […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 4, 2016 The Essential Role of B2B Content Marketing Having marketing automation or ABM is great, but if a B2B organization doesn’t have content marketing in place to back it up, those initiatives are doomed to fail. […]