Newsletters

CM Weekly for the week of May 19, 2019 It’s no secret the best marketers have very active imaginations. Barbie is a favorite when it comes to inspiring creative play for kids (and some adults too). A new global initiative, “Close the Dream Gap,” activates Barbie to help girls believe they can be anything they […]

CM Weekly for the week of May 12, 2019 We’re feeling like jetsetters this week, so take a trip with us, won’t you? Puerto Rico has been working hard to get visitors—and their tourism dollars—to return to the island following the devastation of Hurricane Maria nearly two years ago. Leah Chandler, CMO of the Destination […]

CM Weekly September 8, 2019 September can be a fresh start for many people. A new class or school gives students a chance to reinvent themselves. This week, we look at some innovative ideas and campaigns that can inspire your brand. Top of the list for inspiration is this year’s newly announced PRO Awards finalists. […]

CM Weekly For the week of april 28, 2019 I’m not ashamed to admit that I’ve binge-watched “Tidying Up with Marie Kondo” on Netflix more than once. There’s something so gratifying about watching someone declutter their home. And don’t get me started on the folding. Oh, the glorious folding! Turns out, marketers can apply Kondo’s […]

CM Weekly for the week of April 21, 2019 Let’s get right into it: Influencer marketing is a tantalizing option for most marketers, but with its popularity on the rise and more than 320 new influencer platforms and agencies in the market just this year alone, marketers have to do extra due diligence on who […]

CM Weekly for the week of April 14, 2019 This week, we’re excited to share the third installment in our “Understanding and Marketing to the Modern LGBTQ Community” series, with fresh insights on how to successfully and authentically connect with LGBTQ consumers. Of course, LGBTQ marketing is really just part of a bigger imperative for […]

CM Weekly April 6, 2019 This week we are tipping our hats to the risk takers. Risk takers often reap big rewards and this week, Mountain Dew won big with a “Game of Thrones” packaging stunt that leveraged seemingly blank cans with clever messages tied to the show. Read on for what made the reveal […]

CM Weekly March 30, 2019 HEY YOU! What gets your attention? For me, it would be someone offering free candy and kittens, but your mileage might vary. This week, we’re talking about how marketers are going out of their way to make prospects take notice. Corporate card Brex is turning heads on the streets of […]

CM Weekly March 24, 2019 Is it just me, or does everyone have spring fever? The days are getting longer, the sun is shining brighter and everyone is getting inspired. It’s no secret that the LGBTQ community has significant buying power—over $1 trillion according to research from Hornet and Kantar Consulting. (If numbers like that […]

CM Weekly for the week of March 17, 2019 Suit up, because this week we’re talking battles for customer loyalty, beer budgets and the very fate of the universe. Forget Coke versus Pepsi. The latest beverage title fight is Bud Light versus Coors Light. Since the Super Bowl, the two brands have been locked in […]