Newsletters

1 Acquisition How Small Businesses Can Spur Growth Through TikTok TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features. READ FULL STORY 2 Data & Analytics How to Avoid Google Penalizing AI-Generated Marketing Content How to avoid the common pitfalls of poor content, […]

CM Weekly June 9, 2024 The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win […]

1 Demand Gen Liquid I.V.’s Senior Brand Director on Launching its First Brand Refresh A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh. READ FULL STORY 2 Acquisition Rethinking B2B Marketing – Moving Beyond the MQL Vortex 11 actionable ways to rethink B2B […]

CM Weekly June 2, 2024 Powdered hydration brand Liquid I.V. recently debuted a new visual identity to kick off the summer season, accompanied by a summer brand campaign, a Formula 1 Miami Grand Prix sponsorship, festival activations and a 360 marketing campaign across social, influencers, retail media and beyond. We spoke with Brittany Shaw, Liquid […]

1 Acquisition Cracking the Code on B2B Buying Groups: 3 Insights for Marketers With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today's dynamic B2B buying groups. READ FULL STORY 2 Digital How Etsy Is Upskilling its Workforce With GenAI and Machine […]

1 Agencies Creating Unity Between Brands and Agencies Through Feedback Loops and Radical Candor Navigating the marketing world today is like keeping up with a never-ending game of trend-chasing. Things move fast, and staying in sync with clients is crucial. READ FULL STORY 2 Data & Analytics Universal Analytics Back-up: Transitioning to G4 Data Measurement […]

CM Weekly May 19, 2024 GenAI is poised to transform the way we search. And in some ways, it has done so already. Take Google’s Search Generative Experience, which is an AI-driven results page that features content from Large Language Models (LLMs) first, followed by sponsored posts and then ranked pages sorted by keyword relevancy. […]

Sponsored by: 1 Acquisition Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity & Social Trends We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social campaigns, democratizing luxury beauty and fostering a culture build on agility. READ FULL STORY 2 Data & Analytics Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub […]

CM Weekly May 12, 2024 “I constantly tell my team that failure is okay. Not everything is meant to succeed. And if you don't try something, you'll never know. Giving permission to test and learn or test and fail has to be part of your culture. Because otherwise, you create a culture of being scared […]

CM Weekly May 5, 2024 There are passionate fanbases. And then there are WWE fans. A little taste of their rabid fandom: The first-ever WWE SmackDown event held in France, which took place earlier this week, reportedly registered a noise level that exceeded 100 decibels, which can result in hearing loss after prolonged exposure. Now […]