Newsletters

1 Digital Six Principles for Engaging Video and CTV Audiences The planning and craftsmanship that go into producing video and CTV ads can either generate genuine excitement or fade away as irrelevant background noise. Here are six principles to follow. READ FULL STORY 2 Email Why Kamala Harris's Emails Are Hitting the Mark A look […]

Sponsored by: Today we’re spotlighting some of our most popular conversations of 2024, featuring the business strategies, campaign studies and winning tactics from marketing teams at Meta, Doritos, Morgan Stanley, Pourri and ADT. — META When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity in June, it tapped […]

1 Engagement Topo Chico's Marketing Director Talks Summer Airstream Partnership and Activations This summer Topo Chico Hard Seltzer partnered with Airstream to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. READ FULL STORY 2 Acquisition How Brands Can Build Trust and Loyalty Through […]

Sponsored by: Topo Chico Hard Seltzer partnered with Airstream this summer to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. One contest winner will enjoy a three-day, two-night experience at “The Stayman Islands”—i.e. their own backyard, transformed into a vacation destination with sand, […]

1 Acquisition How to Make an Impactful B2B Product Video Product videos are a powerful way to communicate in today's cluttered digital landscape. Here are the basics, including strategy, elements, tips and more. READ FULL STORY 2 Digital Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic The marketing vision behind […]

Sponsored by: GoGo Squeez, a blended fruit product consumed from a pouch, is known to most as a toddler's snack. But Mark Anthony Edmonson, Chief Marketing Officer at parent company Materne North America, saw an opportunity to age up the product with a new video campaign, design, product line and brand promise targeting teens and […]

1 Agencies Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently. READ FULL STORY 2 Acquisition From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment Strategies to drive sales and marketing […]

Sponsored by: We invest more here or less here… and we can see how those different channels operate independently, but also as a collective body of work. It operates at the customer or household level rather than just at the media attribution or channel level. That gives us a great body of data to test, […]

1 Agencies How to Scale an In-House Agency for Maximum Impact Tips that can help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently. READ FULL STORY 2 Acquisition 4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers The B2B sales funnel must not […]

1 Demand Gen 5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging Here are measurements, referred to as the SCORE test, for B2B marketers to determine how well your message reaches your audiences, and how likely it is to keep them engaged. READ FULL STORY 2 Acquisition 4 Steps to Optimize Personalized Journeys for […]