Branding/Marketing
The CMO Role Is Evolving Yet Again
The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities tied to the position. READ FULL STORY

Branding/Marketing
Three Tips for Successful Marketing in Taboo Industries
While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties, there are plenty of strategies brands operating in provocative categories can implement to see success. Here are three tips. READ FULL STORY

Branding/Marketing
Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect
How Chinese Laundry capitalized on the “Taylor Swift Effect" by using small budget solutions, creative marketing, deep references and perseverance. READ FULL STORY

Acquisition
Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. READ FULL STORY

Loyalty Marketing
McDonald's U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce
How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data infrastructure. READ FULL STORY

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