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AI
Six Ways GenAI Can Assist Digital Marketing and Communications
Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of AI that can be applied in marketing today. READ FULL STORY |
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Branding/Marketing
Why Performance Marketers Should Lean Into Brand Marketing
Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But it’s not a question of whether to spend or cut. It’s a question of allocation—and rethinking branding and performance. To get real traction with a more integrated funnel approach, consider these seven steps. READ FULL STORY |
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Branding/Marketing
The CMO Role Is Evolving Yet Again
The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities tied to the position. READ FULL STORY |
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Get in Touch:
Contact Kaylee Hultgren for story ideas.
Contact Dara Brooks for advertising and lead gen opportunities.
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