| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerAugust 30, 2013 |
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| Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf
Michael Moss (NY Times)
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Shoppers in an El Paso supermarket are being nudged in a social test to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts. Guess what? It's working.
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| CVS Shortens Receipts, Adds Savings to Loyalty Cards
Adrienne Cutway (Orlando Sentinel)
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After getting some negative press, CVS announced on its
| Smartphones Drive More Mobile Commerce Spending Than Tablets
(comscore)
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ComScore has unloaded its latest research on mobile commerce spending—spending hit $4.7 billion in the second quarter, which reflects a 24% year-over-year increase from the $3.8 billion in m-commerce spending in the second quarter of 2012. Get the rest of the details.
| Facebook Gives Brands More Freedom When Running Promotions
(Facebook)
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Facebook has changed its tune regarding how businesses can run promotions on its social network. It used to require Page administrators to run promotions through apps, but that has all changed.
| CMO Optimism At Four-Year High, But Proving Marketing’s Value Remains Elusive
Charistine Moorman (Forbes)
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New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership. The 410 top marketers surveyed in August report their highest levels of optimism for the overall U.S. economy in four years. Now for the rough news.
| Can Marketers Nurture Leads by Retargeting Online Ads?
(ClickZ)
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Online ads in the future may be able to take into account everything a marketer knows about someone to deliver nurturing ads.|
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