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AI is reshaping how audiences discover and engage with content, from Google AI Overviews to generative AI search engines. As a consequence, marketers must not only optimize content for human readers, but also ensure it’s machine-readable, AI-indexable and structured for both people and AI. A guest piece from Tim Morral, SVP of Content at Walker […]

1 Social Consumer App and Online Usage: TikTok, Facebook, Threads, Search TikTok’s hold on U.S. consumers is one the key findings from Meltwater’s Digital 2025 report for the U.S., having topped the lists for greatest consumer spend, average time spent per user and average number of monthly sessions. READ FULL STORY 2 Acquisition Creating a […]

Verde Farms is on a mission to expand its market share in the better-for-you beef category. Once a mostly private-label brand, within the past few years Verde Farms has flipped its go-to-market strategy and began marketing directly to consumers through retailers—a move that allowed it to control its brand story by leaning on customer insights […]

1 AI Criteo Shopper Survey Highlights Omnichannel Strategies, AI-Powered Personalization Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy. READ FULL STORY 2 Marketers Verde Farms Shifts to Direct-to-Consumer to Market Its Organic Beef Once a mostly private-label brand, Verde […]

Dogfish Head Brewery is celebrating its 30th anniversary this year with a pair of product launches designed for a broader appeal: the 30 Minute Light IPA—a low-ABV, 95-calorie brew—and a collab with a storied jam band, the Grateful Dead Juicy Pale Ale. The lighter beer is geared toward a more calorie-conscious, wellness-focused demographic. The juicy […]

1 Social Social, BNPL Apps Rival Search Engines for Product Discovery Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.” READ FULL STORY 2 Digital Chase Media Solutions Courts Advertisers Through Consumer Purchasing Patterns and Personalization Retail media is growing […]

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow should those fears come true, according to a new report from Forrester, “Deepfakes: The Hidden Threat CMOs Can’t Ignore,” which surveyed 205 marketing leaders […]

1 AI How to Optimize Early-Stage LLM Search for B2B SEO As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results. READ FULL STORY 2 Branding/Marketing HBO and Diageo 'Sip […]

Ahead of the season three premiere of HBO’s “The White Lotus” this Sunday evening, the network is leaning into brand partnerships to help expand its audience, capture consumer attention across multiple touchpoints and build upon the series’ intersection with pop culture. The show’s luxurious setting—a fictional resort chain named “The White Lotus”—lends itself well to […]

1 Digital Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report. READ FULL STORY 2 Branding/Marketing Beyond the Price Tag: What Netflix's […]