Shopper/Retail How Target Is Revamping its Search Strategy At Shoptalk Fall, Target’s VP discussed how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents. READ FULL STORY
Loyalty Marketing Shoppers Prefer Cash Back Over Points for Loyalty Programs Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study from PayPal and research firm Reach3 Insights. Consumers also prefer cash back to other redemption methods. READ FULL STORY
