Newsletters

Chief Direct Marketer View Web Version November 5, 2014   DuPont’s Online Video Success Story DuPont is much more than a chemical company, and video helped the brand tell its story. Learn how video helped DuPont showcase its food, electronics, seed, safety and other divisions for consumers.   More… SPONSORED BY: Reap the Tech Value Chain […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 4, 2014   Oh, That’s Good–The Campaigns Editors Loved in 2014 The editors of Chief Marketer, Multichannel Merchant and Event Marketer share which campaigns they thought were the best of 2014. See which brands we thought were fab, including […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 30, 2014   Marketing Automation Helps Lego Education Connect With Teachers Everyone knows Legos are fun, But what you may not know is that they can be an excellent learning tool. Discover how Lego Education is building relationships with teachers […]

Chief Direct Marketer View Web Version October 29, 2014   Engaging Financial Customers Through Digital Digital marketing is a critical component when engaging and retaining customers in the financial services industry. At DMA 2014, MasterCard's Margot Vaughan shared how marketers are working hard to make processes easier for potential customers in the competitive credit card […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 28, 2014   Mobile Viewers Feel Haptic Technology You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 24, 2014   Marketing Automation Pitfalls Marketing automation can make marketers' lives easier, but that doesn't mean it is completely foolproof. Check out these marketing automation pitfalls and learn what potential problems to avoid. More… SPONSORED BY: 10 Steps […]

Chief Direct Marketer View Web Version October 22, 2014   13 Tips for Making the Most of Google+ Think Google + doesn't matter to marketing? Think again. Google+ is more important for SEO than any other website. Here's how to make the most of it. More… SPONSORED BY: Affluent, well educated, inquisitive consumers! For more […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 14, 2014   Chief Promo Marketer 10-21-14   More… SPONSORED BY: 10 Steps to Planning a Successful Webinar October 30, 2014 @ 1:00 p.m. ET Discover best practices, tools, and samples for executing a successful webinar! SPONSORED BY: Mastering […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014   Chief Marketer This Week 10-17-14 Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014   Chief Marketer This Week 10-17-14 Chief Direct Marketer Email Optimization | Forming […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 15, 2014   4 Ways to Survive Today’s Data-Driven Marketing World Technology and data are transforming the world of marketing at a rapid pace. David Scott shares why it just might make sense for CMOs to go back to […]