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Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add news@chiefmarketerproducts.com to your address book or your safe sender list! Click Here for more details. View Web Version December 17, […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 25, 2014   Reviews Help Friskies SEO Performance Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 21, 2014   What's Hot in Social Marketing Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead? More… SPONSORED BY: B2B Big Data Turn big […]

Chief Direct Marketer View Web Version November 19, 2014   Bollman Hat Co. & Cloud-Based Optimization Online hat retailer Bollman Hat Co. has seen a 20% year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions. More… SPONSORED BY: Reach 1.9 MILLION Non-Members Donors to VFW. For more information, contact Cyndi Lee at 201.865.5800 x2203. […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 18, 2014   Five Ways to Win Customer Loyalty Brands like Purina know that marketers need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior. Here's 5 […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 14, 2014   Expedia Markets Flights Based on ‘Happiness’ Index “Happiness” isn’t a term many passengers use to describe their air travel experience, but that hasn't stopped Expedia from using it as one variable to help customers choose their […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 13, 2014   Are Data Gaps Holding Back Your Marketing and Sales? Having the right information can be the difference between mediocre and spectacular sales. Does your organization have data discipline? Here are three key questions to ask your team. […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 11, 2014   Bringing Location and Weather Together Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can […]

Chief Direct Marketer View Web Version November 12, 2014   Successfully Navigating a Rebrand No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process to keep your brand relevant. Learn how Tropicana, Gap, Starbucks and others made this happen.  More… SPONSORED BY: Your Prime Audience […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 07, 2014   Cyber Monday and Mobile Transactions New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales. More… SPONSORED BY: B2B Big Data Turn big data […]