Newsletters

Chief Direct Marketer 10-3-14 Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 03, 2014   Marketing Technologists Revealed Chiefmartec.com has released data from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers. More… SPONSORED BY: […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 2, 2014   B2B Marketers Creating More Content Than Ever: Report Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it, according to a new report from the Content Marketing […]

Chief Direct Marketer View Web Version October 1, 2014   4 Mobile & Tablet Best Practices for Customer Engagement and Sales Location-based technology, AR and other tactics can bring your mobile marketing plan to life. Discover how you can maximize your mobile data for increased engagement and ROI.  More… SPONSORED BY: Expand Your Reach & […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 30, 2014   Big Data for Mobile Marketers Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers. More… SPONSORED BY: […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 26, 2014   Special Report: B2B Content Marketing Having B2B content isn’t enough—you need to have a plan. In this special report, discover: What you need for a winning content marketing strategy, ideas for creating the best content to […]

Chief Direct Marketer View Web Version September 24, 2014   Perfect Your Outbound-Inbound Marketing Balance Life is about balance—and so is marketing. Grant Johnson shares ideas on how to create the ideal inbound-outbound marketing balance for your brand.  More… SPONSORED BY: Target influential decision makers w/ CFO Magazine Contact Danielle Zaborski  914.368.1090 Driving Engagement with […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 23, 2014   Keurig Brews Experiences to Target College Market Keurig is embracing social and experiential tactics to promote the brand on campuses, including a tailgate tour, product sampling and discounts. More… SPONSORED BY: Our industry loves buzzwords.   See them […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 19, 2014   Keys to Creating Killer Content Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they're […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 17, 2014   Partnerships Key to Business Success: Report Finding new ideas and innovation are the top driver for strategic partnerships worldwide, according to a new study by the CMO Council and the Business Performance Innovation (BPI) Network. More… […]

Chief Direct Marketer View Web Version September 17, 2014   Creating B2B Video to Support the Buyer’s Journey Most B2B marketing videos don’t support the buyer’s journey because they are product-centric. Learn how to shift your online video approach to give buyers what they really need to make an informed decision.  More… SPONSORED BY: Target […]