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Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 22, 2014   Mobile App Users Consume Majority of Digital Media Apps today are driving the majority of media consumption activity, a new report claims, now accounting for 7 out of every eight minutes of media consumption on mobile devices. On […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 21, 2014   Experian on Improving Email Marketing ROI A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance. More… SPONSORED BY: Reach Prospects […]

Chief Direct Marketer View Web Version August 20, 2014   What the FTC L’Oreal Settlement Means for Beauty Advertising The FTC made a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products this summer. Learn what it can mean for other marketers in the cosmetics […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 19, 2014   2014 MARC Awards Winners Announced The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions. More… SPONSORED BY: WHITEPAPER Build Customer Loyalty through Email! See […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 12, 2014 American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission. More… SPONSORED BY: Attend DMA2014’s Strategic […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 15, 2014   Twitter Tests Video Ads Twitter is testing video ads, essentially the video equivalent of its popular ad product, promoted tweets, which are ads that look like tweets and appear in users’ content feed. The videos will […]

Chief Direct Marketer View Web Version August 14, 2014   Five Strategies to Selling Your Boss on Social Media Spending CMOs must justify social media spending, even if their organizations don't quite understand the benefits of social engagement. Here's five ways you can convice your boss of the benefits of investing in social.  More… SPONSORED […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 08, 2014   Six Components for Online Marketing Success The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics. More… SPONSORED BY: Guess who’s powering the […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 7, 2014   Olympic Sponsorship Helps USG Leap Rebranding Hurdle Building products manufacturer USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the […]

Chief Direct Marketer View Web Version August 6, 2014   Olympic Sponsorship Helps USG Leap Rebranding Hurdle The fortunes of building materials manufacturer USG are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand. Discover how in this exclusive Chief […]