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Chief Direct Marketer View Web Version October 15, 2014   Why Brands Should Pay Attention to College Football Brands like Zaxby's Chicken are tapping into the passion of college football fans in the New Heartland. Learn why it just might pay off for your company to connect with these engaged consumers both inside and outside […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 14, 2014   Location-Based Marketing Best Practices This new Chief Marketer special report examines how location-based marketing technology is evolving, how  marketers are using geofencing and beacons to target consumers and what’s next for location-based marketing. More… SPONSORED BY: […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014   Social Spending for the Holidays The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular. More… SPONSORED BY: […]

Chief Direct Marketer View Web Version October 8, 2014   5 Steps for Assessing Marketing Tech Business Value Navigating the sea of tech options available today isn't easy. Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing tech spending.   More… SPONSORED BY: […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 7, 2014   Videos Boost Engagement and Conversion for eBags Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com. Learn videos turned eBags' private label brand into the most popular brand on the […]

Chief Direct Marketer 10-3-14 Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 03, 2014   Marketing Technologists Revealed Chiefmartec.com has released data from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers. More… SPONSORED BY: […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 2, 2014   B2B Marketers Creating More Content Than Ever: Report Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it, according to a new report from the Content Marketing […]

Chief Direct Marketer View Web Version October 1, 2014   4 Mobile & Tablet Best Practices for Customer Engagement and Sales Location-based technology, AR and other tactics can bring your mobile marketing plan to life. Discover how you can maximize your mobile data for increased engagement and ROI.  More… SPONSORED BY: Expand Your Reach & […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 30, 2014   Big Data for Mobile Marketers Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers. More… SPONSORED BY: […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 26, 2014   Special Report: B2B Content Marketing Having B2B content isn’t enough—you need to have a plan. In this special report, discover: What you need for a winning content marketing strategy, ideas for creating the best content to […]