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Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 24, 2014   Marketing Automation Pitfalls Marketing automation can make marketers' lives easier, but that doesn't mean it is completely foolproof. Check out these marketing automation pitfalls and learn what potential problems to avoid. More… SPONSORED BY: 10 Steps […]

Chief Direct Marketer View Web Version October 22, 2014   13 Tips for Making the Most of Google+ Think Google + doesn't matter to marketing? Think again. Google+ is more important for SEO than any other website. Here's how to make the most of it. More… SPONSORED BY: Affluent, well educated, inquisitive consumers! For more […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 14, 2014   Chief Promo Marketer 10-21-14   More… SPONSORED BY: 10 Steps to Planning a Successful Webinar October 30, 2014 @ 1:00 p.m. ET Discover best practices, tools, and samples for executing a successful webinar! SPONSORED BY: Mastering […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014   Chief Marketer This Week 10-17-14 Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014   Chief Marketer This Week 10-17-14 Chief Direct Marketer Email Optimization | Forming […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 15, 2014   4 Ways to Survive Today’s Data-Driven Marketing World Technology and data are transforming the world of marketing at a rapid pace. David Scott shares why it just might make sense for CMOs to go back to […]

Chief Direct Marketer View Web Version October 15, 2014   Why Brands Should Pay Attention to College Football Brands like Zaxby's Chicken are tapping into the passion of college football fans in the New Heartland. Learn why it just might pay off for your company to connect with these engaged consumers both inside and outside […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 14, 2014   Location-Based Marketing Best Practices This new Chief Marketer special report examines how location-based marketing technology is evolving, how  marketers are using geofencing and beacons to target consumers and what’s next for location-based marketing. More… SPONSORED BY: […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014   Social Spending for the Holidays The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular. More… SPONSORED BY: […]

Chief Direct Marketer View Web Version October 8, 2014   5 Steps for Assessing Marketing Tech Business Value Navigating the sea of tech options available today isn't easy. Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing tech spending.   More… SPONSORED BY: […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 7, 2014   Videos Boost Engagement and Conversion for eBags Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com. Learn videos turned eBags' private label brand into the most popular brand on the […]