Newsletters

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 13, 2014   Are Data Gaps Holding Back Your Marketing and Sales? Having the right information can be the difference between mediocre and spectacular sales. Does your organization have data discipline? Here are three key questions to ask your team. […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 11, 2014   Bringing Location and Weather Together Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can […]

Chief Direct Marketer View Web Version November 12, 2014   Successfully Navigating a Rebrand No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process to keep your brand relevant. Learn how Tropicana, Gap, Starbucks and others made this happen.  More… SPONSORED BY: Your Prime Audience […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 07, 2014   Cyber Monday and Mobile Transactions New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales. More… SPONSORED BY: B2B Big Data Turn big data […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 31, 2014   Creating Effective Lead Gen Forms When it comes to lead generation and search engine marketing, it's critical to keep forms as simple as possible for users and optimized for searchability. More… SPONSORED BY: Inside Overstock’s Transition […]

Chief Direct Marketer View Web Version November 5, 2014   DuPont’s Online Video Success Story DuPont is much more than a chemical company, and video helped the brand tell its story. Learn how video helped DuPont showcase its food, electronics, seed, safety and other divisions for consumers.   More… SPONSORED BY: Reap the Tech Value Chain […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 4, 2014   Oh, That’s Good–The Campaigns Editors Loved in 2014 The editors of Chief Marketer, Multichannel Merchant and Event Marketer share which campaigns they thought were the best of 2014. See which brands we thought were fab, including […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 30, 2014   Marketing Automation Helps Lego Education Connect With Teachers Everyone knows Legos are fun, But what you may not know is that they can be an excellent learning tool. Discover how Lego Education is building relationships with teachers […]

Chief Direct Marketer View Web Version October 29, 2014   Engaging Financial Customers Through Digital Digital marketing is a critical component when engaging and retaining customers in the financial services industry. At DMA 2014, MasterCard's Margot Vaughan shared how marketers are working hard to make processes easier for potential customers in the competitive credit card […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 28, 2014   Mobile Viewers Feel Haptic Technology You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert […]