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Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 05, 2014   Content Personalization & Online Success The ability to personalize content is becoming fundamental to online success in marketing, according to research from Ecoconsultancy and Adobe. More… SPONSORED BY: B2B Big Data Turn big data into an […]

Chief Direct Marketer View Web Version December 3, 2014   Mobile Fuels Cyber Weekend Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday. More… SPONSORED BY: Harts Energy:  Your Key Decision-Makers from […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 2, 2014   Old Spaghetti Factory Gets Local With Social The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location. The personalized attention is boosting ROI and increasing customer transactions. More… SPONSORED […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 24, 2014   Top 4 Content Marketing Trends For 2015 Learn what content marketing trends B2B marketers need to be on top of in 2015, including personalization, leveraging live events and reusability across multiple platforms. More… SPONSORED BY: The […]

Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add news@chiefmarketerproducts.com to your address book or your safe sender list! Click Here for more details. View Web Version December 17, […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 25, 2014   Reviews Help Friskies SEO Performance Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 21, 2014   What's Hot in Social Marketing Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead? More… SPONSORED BY: B2B Big Data Turn big […]

Chief Direct Marketer View Web Version November 19, 2014   Bollman Hat Co. & Cloud-Based Optimization Online hat retailer Bollman Hat Co. has seen a 20% year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions. More… SPONSORED BY: Reach 1.9 MILLION Non-Members Donors to VFW. For more information, contact Cyndi Lee at 201.865.5800 x2203. […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 18, 2014   Five Ways to Win Customer Loyalty Brands like Purina know that marketers need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior. Here's 5 […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 14, 2014   Expedia Markets Flights Based on ‘Happiness’ Index “Happiness” isn’t a term many passengers use to describe their air travel experience, but that hasn't stopped Expedia from using it as one variable to help customers choose their […]