News Briefs
Posted on
by Chief Marketer Staff
GREEN MOUNTAIN COFFEE ROASTERS, INC.: will print 14 Haikus on its eco-friendly paper cups through yearend. The effort concludes the company’s Haiku contest, in which people submitted traditional Haikus about how coffee makes a difference, either in the world or in an individual’s day. The company sells more than 1 billion cups of coffee a year at convenience stores, offices, restaurants and food service locations nationwide. A list of winners and their submissions is available.
SINGLE SOURCE MARKETING: has been named agency of record for the City of Lowell in Massachusetts to handle marketing and advertising initiatives, including brand development, Web design and media buying.
